Profitry

What Profitry does

Profitry is for ecommerce businesses that advertise with Google. You connect your own Google Ads and Google Merchant Center accounts using Google sign-in. Profitry then analyses campaign performance alongside the profitability of each product, so decisions are judged on the profit they make rather than return on ad spend alone.

From that analysis Profitry recommends changes. With your approval, or where you have turned on automation for a type of change, it applies optimisations such as budget adjustments, bidding target changes, negative keywords and product listing improvements. Every change is logged so you can see what was done and why.

How Profitry uses your Google data

• What we read. Campaign, ad group, keyword, product and conversion data from your Google Ads account, and product feed data and listing status from your Google Merchant Center account. We also read your Google account email and name to identify you.
• When we make changes. Profitry only changes your Google Ads or Merchant Center accounts when you approve a specific recommendation or enable automation for that type of change. You can turn automation off at any time, and every change is recorded in a change log.
• What we never do. We never sell your data, never use it for advertising, and never use it to train generalised AI models. Access tokens are encrypted at rest, and you can revoke Profitry's access from your Google Account at any time.

Read the full privacy policy for details.